THE WHY

The reason for iMorley Digital Solutions

WHY I STARTED iMORLEY

WHY I STARTED iMORLEY

After 20 years in finance, I witnessed the same thing over and over: talented people bogged down by manual, low-value work. Reconciling data. Manually posting invoices. Wrestling with reports. Chasing spreadsheets.

And every time I thought:  “Surely there’s a better way to do this…” 

So, I started searching for ‘the better way’. Outside the day job, I got obsessed—chasing solutions long after hours, breaking and rebuilding spreadsheets to see what they were really capable of. 

Later, I brought that same mindset to other tools—exploring how far they could go when pushed with the right mindset and experience. Over the years, I’ve racked up close to 20,000 hours in Excel, Power Automate, and finance systems—time spent not just working, but experimenting, refining, and unlocking capabilities many teams don’t realise are already at their fingertips. Because I knew there had to be a better way—and as it turns out, there is. 

I’ve worked across every corner of a finance team—from transactional functions to management accounts and systems roles. Along the way, I’ve managed and led teams, including a 30-strong transactional finance function. I’ve led multiple finance system implementations, tackled pain points across departments, and seen first-hand how change can go wrong when it’s not grounded in reality. 

The problem? Processes are often outdated, manual, and frustrating. Not because people are bad at their jobs—but because no one has had the time or headspace to fix them. Everyone means to sort it out… but then it’s month-end again. 

Over time, I naturally became the go-to fixer for inefficient processes—first in finance, then across HR, Sales, and Ops too. The same principles always applied: streamline what’s inefficient, automate what shouldn’t be manual, and make better use of the tools already in place. 

That’s why I started thinking about iMorley Digital Solutions—to take everything I’ve learned and turn it into a way out for other teams stuck in that same cycle. 

I never set out to be the fixer—but I couldn’t stand watching good people waste their time on broken processes and mindless tasks. So, I invested in myself. I learned how to streamline the messy stuff, automate the repetitive bits, and build solutions that gave me back control of my day. Not for applause. For progress.

Now I want to do the same for others. I want to show people that improving processes isn’t about working harder—it’s about unlocking time, confidence, and momentum. I want to spark curiosity, pride, and that ‘what else can we fix?’ energy in every team I work with.

Because when people feel empowered, they stop coasting—and start making everything around them better.